Gerd Leonhard, Futurist and Humanist
Gerd Leonhard is a widely-known and top-rated futurist, an influential author, an acclaimed keynote speaker and a strategic advisor.
Gerd is the co-author of the bestselling book, “The Future of Music” (2005), and the author of “The End of Control,” “Music 2.0,” “Friction is Fiction,” and “The Future of Content” (2011, Kindle-only). His upcoming Kindle-single series on the most important issues facing humanity in the next 5 years will debut in mid-2013. He is also the host of TheFutureShow and MeetingOfTheMinds.tv, as well as the founder of GreenFuturists, a high-level group of leading futurists with a focus on developing sustainable business models.
Gerd is considered a leading voice on a wide range of topics, including next-generation digital business models, the opportunities and challenges of a networked society, a sustainable business and cultural ecology, social media and communications, TV/film, radio and broadcasting futures, mobile content and commerce, innovation, leadership and entrepreneurship, consumer trends, human-machine futures and AI, big data and automation, next-generation advertising, marketing and branding, and the development of “green futures” scenarios.
In 2006, the Wall Street Journal called Gerd “one of the leading media futurists in the world.”
Gerd’s keynotes, speeches and presentations are renowned for their hard-hitting and provocative, yet inspiring and personal motivational style.
With over 1,500 engagements in more than 50 countries since 2001, Gerd has addressed over 300,000 executives and professionals, and is highly regarded as a global influencer. His diverse client list of over 100 companies includes Unilever, Lloyds Bank, WWF, YouTube, Nokia, The Guardian, Google, Sony, Telkom Indonesia, Siemens, RTL, ITV, BBC, France Telecom, Orange, Deutsche Telekom, MTN, The Financial Times, DDB, Ogilvy, Omnicom, the European Commission, Mandarin Oriental Hotel Group, VISA, and many others.
Gerd’s background is in the music business. In 1985, he won Berklee College’s “Quincy Jones Award” and subsequently spent 10 years working as a professional guitar player, composer, and producer. He then caught the Internet-bug and became a digital music and media entrepreneur, serving as the founder and CEO of several Internet startups in San Francisco. In 2002, following the .com meltdown and 9/11 crisis, Gerd returned to Europe and found his new calling as author, futurist, keynote speaker and strategic advisor.
Gerd now travels around the globe to speak at major conferences and events, company retreats, seminars and in-house trainings on the future of business, sustainability, media, content, humanity, technology, marketing, advertising and branding and many related topics.
Since late 2011, Gerd has been expanded the scope of his work to include some of the most pressing international issues, such as sustainability, energy and the global shift “from ego to eco.”
Gerd is a fellow of the Royal Society for the Arts (London), a member of the World Future Society, and with his company, The Futures Agency, an institutional member of the World Futures Studies Federation.
A native German, Gerd resides in Basel, Switzerland.