Elena Shifrina, Founder, BioFoodLab
Elena Shifrina is the founder of BioFoodLab, a next-generation healthy snacks startup based in Moscow, Russia.
Elena is a young retail industry leader in Russia, who is credited with ushering in the healthy food movement in Eastern Europe when few thought doing so was possible. Since opening her company in 2012, she has turned it from a bootstrapped venture into a global phenomenon. BioFoodLab currently sells 2.5 million of its flagship all-natural Bite bars per month in Russia alone, with sales in 14 other countries, including the UK, UAE, China, Kuwait, and Japan.
The driving force of the fastest growing healthy snacks brand in Europe, Elena believes that e-commerce is the future, and is working hard to build out the company’s international online platform, which now offers global delivery.
She is especially interested in how AI and augmented and virtual reality will impact the future of the retail industry.